What an agency takes on
Managing social media is more than posting. It starts with a strategy: who you are talking to, to trigger what, on which networks. It continues with an editorial calendar, content creation (visuals, videos, copy), publishing at the right times, managing and moderating comments and messages, then targeted advertising when you need to accelerate.
At FL0W this work is done by a named team: a head of communication, an art director, a videographer and photographer, a social media specialist. All in Tahiti, on the ground.
Strategy and editorial calendar.
Content creation: visuals, videos, copy, on-location photos.
Publishing and managing Facebook, Instagram, LinkedIn and TikTok pages.
Moderating comments and messages.
Facebook, Instagram and Google Ads advertising, with landing pages.
Monthly report and decisions for the following month.
What stays with you
An agency does not know about your new products, promotions or hires before you do. Things work when someone on your side is reachable, shares information, approves content within an agreed time and flags what changes.
What also stays with you is what turns an enquiry into a sale: replying fast, keeping the promise made online, tracking what becomes of each contact. FL0W, backed by Devlab, can wire enquiry tracking into your tools so that this last link does not break.
What it costs, and what moves the price
FL0W’s quote depends on the channels, content volume and formats, and moderation scope. An on-location video needs more preparation than a graphic. Management fees, production costs and media spend paid to platforms are identified separately. Compare quotes on the same scope, including deliverable counts and approval rounds.
The price is set after a free, no-commitment 30-minute call, based on your goals. A figure given without that conversation is not worth much.
How to judge results
Reach and interactions describe distribution and audience response. Tracked messages, calls and forms describe enquiries. Calculating a cost per customer requires matching those enquiries to confirmed sales in your tools, accounting for attribution limitations and consent choices.
The review helps decide which content, channels or budgets to adjust. A sale may follow several online and offline interactions, so it should not automatically be attributed to one post.
Agency, freelancer or in-house?
In-house management works when someone has the time, tools and skills to produce, publish and respond. It offers day-to-day knowledge of the business. You also need to plan approvals, absences and continuity.
A freelancer can suit a focused scope and a direct working relationship. An agency brings several disciplines and can share production across a team. Compare work samples, availability, deliverables, usage rights and total costs. The choice depends on internal resources as well as budget.
How FL0W gets started
With a free 30-minute call, to understand your business and what communication needs to trigger. Then a diagnosis of your current pages, a plan and a subscription formula matched to your goals. The first content goes out in the following weeks, and the first report arrives at the end of the first month.